The Italian production company has known adapted to the dynamic changes in the audiovisual industry. Verdiana Bixio, Publispei Owner and CEO and daughter of the founder, explains the evolution of the company and highlights its projects with more global appeal.
Publispei is an Italian independent production company with a long trajectory in the country and with strong IP’s that can resonate worldwide. Very well known for being the first to bring long-running series in Italy like “I Cesaroni”, “Un Medico in Famiglia”, “Tutti Pazzi per Amore”, the company was founded in 1972 and in 1980 Carlo Andrea Bixio became partner of the company. “I started working with him when in Italy there were only two channels, the public television Rai and the private television Mediaset,” described Verdiana Bixio, Publispei Owner and CEO and Carlo Bixio’s daughter. “We used to produce long-running series of 26 episodes per season. Nowadays, we produce between 8 and 10 episodes per season, the market is completely different,” she admitted.