The Ricciardis live in a beautiful and luxurious villa near Rome.
Massimo, the head of the family, is the owner of a succesful business. One day he is betrayed and swindled by his company’s administrator who escapes to another country with all the money he stole. This leads to the failure of the company.
Massimo, his two sisters Beatrice and Mercedes and the rest of the family fall on hard times and they lose everything. When they lose their home, they are forced to occupy illegaly an empty apartment owned by a crabby old aunt who actually owns the entire building.
Their life has to start all over again as poor people.
Massimo rolls up his sleeves and focuses on setting up a new business, while Beatrice goes back to look for a job starting from scratch. The family sticks together and they overcome the crisis caused by the sudden change.

During this time, Massimo meets two women who, with the speed of a cyclone, blow up his world. The charming Francesca, who runs a bakery next to his house is a former dancer full of unfulfilled whishes and broken dreams and the young and beautiful Claudia, who tries to make ends meet is doing her best to break into showbiz.
Of course, she can dance, sing and act but her goal is not to become famous. The only reason for pursuing this line of work is to earn money quickly and help her old father who is cared for in a nursing home.and needs an expensive rehab program.
Massimo feels torn between the two women. He has been in love with Francesca, since the moment he saw her with flour on her face, kneading and baking cakes. The problem is that Francesca is still not over an impossible love from her past.
When it comes to Claudia, he rather feels a fatherly affection for her,.however, she will fall in love with him and try in every way possible to make him reciprocate.
Because of his generous nature, Massimo will help both women make their dreams come true.
He will help Francesca in winning back her past love, even though this will make him miserable and he will also help Claudia find gigs, castings calls and auditions and by teaching her some acting techniques and few tricks of the trade. At the end he will find that the young woman has a strong talent and serious artistic skills.
All this, however, will turn his private and emotional life upside down…